GRIDToday is going through a rebranding and refocus in order to capture a wider market such as with virtualization and cloud computing.

But they are not grid computing. As complementary as virtualization and grid computing might be, no one would call them one and the same. While cloud computing and grid computing share a common architecture, they are not necessarily interchangeable. And unlike grid computing, which seems to have settled into its niche powering CPU-intensive, and often time-sensitive, tasks like film rendering and electronic trading -- a fine niche to be in, no doubt -- enterprises are leveraging this new batch of technologies company-wide. When it comes to cloud computing, there are those among us who predict it will become the dominant computing paradigm within the next decade.

It is with these considerations in mind that Tabor Communications has decided to rebrand and refocus GRIDtoday. We are very excited to announce that in the very near future, GRIDtoday will metamorphose into On-Demand Enterprise (www.on-demandenterprise.com), or ODE, a publication whose editorial scope is not limited by the architecture embedded into its title. As should be clear from its name (and from the discussions I’ve had with some folks), ODE still will cover enterprise use of grid computing, but the publication also will cover cloud computing, virtualization (from server to network to I/O), data management, SOA, automation, managed hosting, and any other cutting-edge technologies that let businesses optimize their datacenters and get the most from their IT expenditures. Essentially, the content will closely resemble that which currently populates GRIDtoday, but the publication is designed from the ground up to address this new ecosystem.

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Along with the new name and expanded editorial scope, the ODE Web site will offer an improved user experience via continuous publishing, blogs, polls, RSS feeds, user comments, top headlines from around the Web, etc. Although the site will be at the center of the ODE ecosystem, we will continue to keep busy readers up to date through daily and weekly e-mail newsletters highlighting updated news, feature and blog content on the site.

Read the entire article on GRIDToday.